This project explored how brands build experiences through space, interaction, and storytelling.

I focused on how people actually engage with an environment, how visuals, movement, and small details shape the way a brand feels.

I created the full event identity, along with merch, lanyards, and other touchpoints to keep everything consistent and intentional.

After a lot of research and testing ideas, I landed on concepts that were simple, functional, and clear in what they were trying to say.

It pushed me beyond typical graphic design and got me thinking more about how design works when it’s physical and lived in.