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AMP | Rethinking the spark
Project Overview
AMP’s spark mark existed in the logo, but it was not doing enough work across the broader brand. The challenge was to turn it from a passive element into something more recognisable, flexible, and useful across formats.
I explored ways to pull the spark out into a broader visual system, then applied it across social assets, posters, and a full set of usage guidelines. The result was a clearer framework the team could use more consistently across touchpoints.
